Magazine Front Cover Analysis

This is a front cover of a magazine called 'Garage'. I chose it because it has a clear target audience of young people, much like a school magazine.


The Masthead, 'Garage' is used to appeal to young men, who are often interested in cars. It could also refer to typical bands consisting of urban youths.
It has always used this font - which makes it easy to recognise - and it's large, as to stand out from the rest.

A tagline and date sit directly below the masthead on opposing sides, to provide additional information about the magazine.
"The modern guy's guide to style" not only directly tells the reader that this is a fashion magazine, but the colloquial language indicates that it's aimed at a younger audience.

Two sell-lines are used on this cover simply to persuade the audience to purchase the magazine. The large number '200' in bold font is used to catch the eye of the reader; to make them read the sell-lines in the first place.
These in particular are selling information on how to make the reader look better, which is useful as people will be more likely to buy something if it helps them improve themselves.

Strangely enough, the Plugs are much more prominent than the headline on this cover. A photograph of a celebrity named Mario Maurer is in the centre of the page, so one would think he'd be the main focus of the magazine as well, but this doesn't seem to be the case.
There's a small headline that reads "Exclusive: Mario Maurer comes of age", but this is overshadowed  by a very large plug that covers the lower half of the image.
It's almost as if the plug for the 'Philippine Fashion Week' that says "Travel in Style" has become the headline, and the actual headline has become a sell-line in stead. Even the button that brings attention to the 'New Season' is easier to spot than the information about the model. The magazine is trying to promote its cause, while using the model as a face to attract readers, namely young men who aspire to be like him.

At the bottom, there are more celebrity plugs, such as Justin Timberlake - another role model for young men - and a bar code, which is needed to actually buy the magazine, but is crammed into the corner because it's not important to the magazine itself. This is similar to the price, which is also conventionally obscured in magazines as the price of the magazine isn't what companies want to bring attention to.

The colour scheme generally consists of teal, green and white, which are stereotypically associated with males. It's useful to also take not of the colours used on a magazine as they are conventionally visual indicators to the target audience.